In September we inaugurated a new showroom in the heart of Milan.It was designed to host the new Las collections for the office in the capital of design, and it was conceived to become a meeting place in addition to an exhibition one for objects and furniture.
Before this, our space in Via Giorgio Jan 6 was something else entirely: an old factory that had housed vintage cars and then fashion clothes.
‘We tried to respect the space we had available,’ explained architect Paolo Pampanoni, who curated the set-up of the showroom, ‘and here we simply worked on primary colours, inserting sound-absorbing panels or simply decorative ones that give both a different stimulus to the visitor and new information regarding the office scene, which is changing dramatically.’
The space was organized into thematic areas, almost like a museum. The project also included green plants and a library of materials that allows those who visit the showroom to see all the finishes of metals, woods, and fabrics that Las offers to the market.
The set-up combines the corporate image defined for Las with the highly innovative products in the agile workspace scene.
The space indeed features an IoT part, home automation applied to office furniture, thanks to which Las today can offer a new way of monitoring the space, the routes, the air quality, and the booking of meeting rooms and workstations.
The showroom does not only have a physical space but also a virtual one that collects images, videos, and the collections. You can find it here: lasmilano.com.